🌍 About Me
I'm a global transformation leader with over 10 years at Apple Inc., where I've led multicultural teams and strategic programs across Brazil, Mexico, Spain — with key contributions to US operations—empowering people, scaling impact, and driving sustainable growth through data-informed strategy and operational excellence.
My international journey began in Brazil and continued through Mexico and Spain, with key contributions to US operations along the way. While based in Brazil, I collaborated with US supply chain and retail teams to direct the rollout and optimization of logistics processes and implement Brazil-specific operations for the country's first two retail stores.
In Mexico, I led B2B growth strategies—resulting in a 22% increase in revenue—while managing team evacuations during earthquakes and navigating COVID-era labor regulations. In Spain, I negotiated with labor unions and redesigned operational processes, increasing service availability by 27%.
As a Senior Manager in both countries, I led a team of managers responsible for technical support, B2B, logistics and operations, sales, the Today@Apple program, and HR representation. I orchestrated these domains cross-functionally, translating strategic objectives into execution—demonstrating key program management capabilities such as stakeholder alignment, agile leadership, impact measurement, and cross-regional delivery.
A lifelong learner, I have completed three postgraduate degrees and several advanced business courses, most recently earning a Distinction-grade Master's in International Business Management from the University of Birmingham, where I applied real-world methodologies such as Kaizen, Agile, and Six Sigma within the UK market context.
To further enhance my data-driven decision-making, I am currently expanding my technical fluency through a Data Analytics Bootcamp, building advanced skills in Python, SQL, Power BI, and Tableau. This journey is reinforcing my belief in the power of analytics to amplify strategic impact.
With a leadership style grounded in empathy, agility, and execution, I believe that a people-oriented approach is one of the most powerful ways to achieve outstanding and sustainable business results.
🏆 Key Achievements
- +27% Service Availability in Spain through operational redesign and labor negotiation
- +22% B2B Revenue Growth in Mexico by leading strategic initiatives and talent development
- Regional rollouts (e.g., Today@Apple in Brazil), and cross-border CSR programs enhancing employee engagement and retention (Brazil and Mexico)
🛠️ Tech & Tools
📈 Data & Analytics
- Python (Pandas, NumPy, Seaborn, Matplotlib, BeautifulSoup, Selenium)
- SQL / MySQL
- Power BI, Tableau
- Apache Airflow (ETL)
- Business metrics modeling & automation
💻 Development Environment
- Git, GitHub
- VS Code, Jupyter Notebook, Anaconda, CLI
📋 Business & Program Management
- Jira, Asana (Agile / Scrum)
- Medallia (CX analytics)
- CRM platforms (Apple retail stack)
- SAP (Inventory Management)
- ServiceChannel (Facilities)
- Workday, Merlin, Workforce Central (HR / Workforce planning)
🚀 Featured Projects
📊 Talent Optimization for Tech Corp
Summary: A data analysis project simulating a real-world HR consultancy for a tech firm, focused on employee satisfaction and retention.
- Challenge: Analyze HR data to uncover drivers of attrition and satisfaction.
- Tools Used: Python (EDA, data transformation), SQL (data modeling), Tableau (visualization), Git.
- Outcome: Identified high-attrition clusters, built automated ETL pipeline, and proposed data-driven retention strategies to reduce churn.
- Added Value: Built relational database from scratch, applied Agile & Scrum practices, and presented strategic insights in a live stakeholder review.
📊 SQL Advanced Queries
Summary: A comprehensive collection of advanced SQL queries demonstrating complex data manipulation, analytics, and reporting capabilities.
- Challenge: Master advanced SQL techniques including window functions, CTEs, complex joins, and performance optimization.
- Tools Used: SQL, MySQL, PostgreSQL, Git, GitHub.
- Outcome: Developed a robust portfolio of SQL solutions covering data analysis, reporting, and database optimization scenarios.
- Added Value: Applied advanced SQL concepts to real-world business scenarios, demonstrating expertise in data querying and analytics.
📈 Portfolio Tableau and Power BI
Summary: A comprehensive portfolio showcasing data visualization and business intelligence solutions using Tableau and Power BI.
- Challenge: Create compelling data visualizations and interactive dashboards for business stakeholders and decision-makers.
- Tools Used: Tableau, Power BI, Data Visualization, Dashboard Design, Git.
- Outcome: Developed interactive dashboards and reports that translate complex data into actionable business insights.
- Added Value: Demonstrated expertise in data storytelling, visual design principles, and stakeholder communication through analytics.
🌍 Data-Driven Insights for Multinationals: Global CO2 Emissions
Summary: A comprehensive analysis of global CO2 emissions data, providing insights for multinational corporations on environmental impact and sustainability strategies.
- Challenge: Analyze global CO2 emissions patterns to identify trends, regional differences, and opportunities for corporate sustainability initiatives.
- Tools Used: Python (Pandas, data transformation), SQL (complex queries), Statistical Analysis, Git.
- Outcome: Identified emission trends by region and industry, compared country performance, and developed actionable insights for corporate environmental strategy.
- Added Value: Applied advanced data analysis techniques to environmental data, providing strategic recommendations for multinational corporations on sustainability and ESG initiatives.
🌍 Languages
- English 🇬🇧
- Spanish 🇪🇸
- Portuguese 🇧🇷
- Intermediate French 🇫🇷
💡 Open to
I'm open to opportunities where strategy, data, and operational excellence converge — ideally in dynamic, mission-driven organizations looking to scale sustainably.
My goal is to contribute as a senior leader or program director, leveraging analytics, agile leadership, and team empowerment to create long-term business value.
📬 Contact
Let's connect on LinkedIn or GitHub — I'm open to global opportunities where strategic thinking, operational excellence, and analytics meet.